The Importance of Professional Management for Your Music Career: Why You Need It

Navigating the music industry independently can be overwhelming, time-consuming, and can take away from an artist’s creativity at times. This is where professional artist management comes into play to assist artists in areas such as career development, branding, contractual agreements, booking, marketing, and financial and administrative support. Here are five reasons that professional management is helpful to an artist’s career, and if these apply to you as an artist, it might mean it’s time to take that leap and find a manager that fits you!

Building a Strong Brand:

One of the most important parts of an artist’s career and foundation is establishing a brand, showcasing your individuality and creativity through brand identity. As a manager, it is your job to work with your artists/bands at the beginning of establishing an artist-to-manager relationship and establishing a brand image. This includes website creation, logo design, social media presence, sometimes merchandise, color schemes, and so on. An effective and hardworking manager should highlight the key parts of the artist that make them special, and work on determining an artist’s fan base and demographic.

Marketing and Promotion:

Another very important role of an artist manager is developing marketing strategies and tactics for the artist/band to apply to their musical career. This can include but not be limited to social media marketing, digital marketing, email campaigns, press releases, radio outreach, and so on. In the music industry world, it is more times than not more effective for a manager to contact and or get feedback from promotion companies when an artist manager reaches out with an organized, well-worded, and constructive message/plan for why their music should be considered. It is the manager’s job to formulate a detailed and concise artist bio, EPK (Electronic Press Kit), and other promotional assets to share with PR companies, A&Rs, labels, and more.

Live Performance Opportunities:

Booking shows is one of the most lucrative opportunities for artists in this day and age. Artists are all striving to play at well-known venues across the world, hoping that this will increase not only their fan bases but the amount in their bank accounts as well. Artist managers can use their knowledge of venues, connections, and budgeting to plan out mini to large-scale tours, opening act slots, and solo shows for musicians they are working with. Managers also have a key sense of signing and dealing with contracts from all different sides of the industry, so this is useful to artists who often get scared of the sight of a contract. Managers are here to help artists gain opportunities and lucrative ventures, which not only benefits the artist but the manager as well.

Establishing and Growing Industry Connections:

One of the most useful roles that an artist manager will help an artist with is networking and connections. Artist managers are always seeking networking opportunities with artists, other managers, labels, A&Rs, booking agents, venue promoters, and so on. Artists must utilize these connections because those connections are what can make something big happen for an artist’s career. The manager should always be on the lookout for networking opportunities, especially as a way to bring up their artists’ ventures and upcoming projects!

Financial and Administrative Support:

Lastly, artist managers provide financial and administrative support to musicians, giving the artists more time to focus on their craft. Managers offer services such as accounting, budgeting, and royalty collection, all of which burden the stress and the administrative tasks for artists. Artist managers also manage contracts, copyright issues, and licenses, all of which are crucial to an artist’s career in the industry.

Effective artist management is key for musicians to navigate through the challenging music industry while focusing on their creative journey. Artists often try to do everything on their own, until they realize that they need more professional help from people who are experts in navigating the industry. At CORE Creatives, our company is dedicated to providing support in streamlining career development, building strong brands, implementing effective marketing strategies, securing lucrative booking opportunities, and offering financial and administrative assistance. By choosing CORE, musicians are choosing to thrive and maximize their potential for success in the music industry.