A Look Into CORE Creatives and Where CEO Expects Company to Go

CORE Creatives is an artist management company founded in August 2022 by CEO and Founder Daniella DeFrance. The company is home to artists Lennie Rayen and Savaiah. Lennie Rayen is an Indie singer/songwriter from North Bay Ontario, Canada, and Savaiah is an r&b and soul singer/songwriter from San Jose, California. Both of the artists flew into San Diego in September for CORE Creatives' first artist showcase at Nautilus Tavern in La Jolla.

CORE Creatives is a San Diego-based company with the CEO's recent relocation to the city. CORE is planning its next event in San Diego, and hopes to continuously host events all over the city in the upcoming year. CORE is also working to find local, national, and global talent to join their tight-knit team. CORE wants to expand its artistry, along with its connections in the city of San Diego and beyond.

The company’s main objective is to “Help artists create music at its core.” This means that the company values authentic artistry and wants the artists to create music that is true to them and what they believe in. The company also values relationships between management and its artists. CORE hopes to create a reliable, resourceful, and unique experience for artists and team members.

The company offers several services including artist consultation and development, branding, social media marketing, playlisting support, radio support, public relations, event management, and day-to-day management. All of these services are available daily to artists who are a part of the company. CEO DeFrance wants to ensure her dedication to her artists and willingness to push her artists to their fullest potential. “I want to give my artists everything they’ve ever dreamed of, with the resources to back them on their musical journeys,” says DeFrance. Her devotion to her artists is one of the qualities that make CORE so special.

CORE’s next event will be hosted in San Diego, location TBD, in mid to late January. The event will be similar to the first one, with many artists and DJs performing throughout the night. CORE hopes to create one-of-a-kind experiences for the artists and guests who come to the events, making live events a huge part of the company. Expect to see merchandise from CORE in the next few months, as well as new artists joining the team, and new releases from their current artists.

“There is a lot to be excited about with CORE. It’s a growing company that is just getting started, and I can’t wait to watch it flourish over the years,” says Founder Daniella DeFrance. Continue to follow the company’s journey and support its upcoming ventures because as DeFrance said, there is a lot to be excited about…